Visual: The video begins by showing a baby in the form of a simple
pictogram, who gradually increases in age, is seen in a pushchair, on a
swing and finally, jumping onto a skateboard. We then see the young man on a
bicycle, showing his progression through life as he climbs stairs,
escalators and jumps on a bus. He then hails a taxi and moves on. Having
found his direction in life, he opens a door. Going through the door he
meets a female companion, it is love at first sight, they join hands and
move on together. They have a child of their own, the cycle of life
continues, and as they walk on, they start to stoop, due to old age, and
need a stick to walk.
Narration: We say "life  is too short", but really  it hasn't stopped
getting longer. And the more our life expectancy grows, the more likely it
is that our eyesight will deteriorate.
Visual: The video shows the person reading a book, then having to hold it
further away, then we see an opticians eye-chart which becomes blurred. The
person is then seen accompanied by a guide-dog and a cane, and this image
multiplies on the screen which is filled with the little characters all with
guide-dogs and canes showing the scale of the problem of age-related sight
loss.
Narration: Sight loss can, however, lead to a greater sense of isolation.
Visual: The characters then fade leaving just one tiny figure.
Narration: Who will take responsibility for a growing population of
potentially visually impaired people?
Let's not close our eyes to what might become a major social catastrophe.
Visit the Euroblind web site .