Inclusion in sport is often spoken about – but rarely made tangible. Austrian top club SK Sturm Graz has now found a remarkable way to do just that. Ahead of its international matches in the UEFA competitions, Sturm unveiled brand-new black and white international jerseys, designed in cooperation with the Styrian Federation of the Blind and Partially Sighted – a regional member of the Austrian Federation of the Blind and Partially Sighted (BSVÖ).
What makes these jerseys unique is the integration of Braille lettering. On the black kit, fans can read with their fingertips the chant “Die Schwoazn in Europa, schalalalala” (“The Blackies in Europe, la la la”), while the white kit carries the message “SK Sturm is a club for all”. These tactile elements not only mark the 200th anniversary of Braille, but also deliver a powerful message: football is a game that belongs to everyone.
For Sturm Graz, the initiative builds on its inclusive mission. Instead of the usual club crest, the black shirt features a historic flag symbol from the 1960s and 70s, linking tradition with innovation. The first appearance of the jerseys came during the Champions League playoff against FK Bodø/Glimt, giving the project high visibility on the international stage.
The collaboration is more than symbolic. Sturm announced that an entire Bundesliga home match will be dedicated to the Styrian Federation of the Blind and Partially Sighted, with revenues and attention supporting their vital work. In addition, the Austrian Bundesliga’s service “Bundesliga-on-ear/Football4All”, providing live match descriptions for blind fans, will be further promoted through the campaign.
For the Austrian Federation of the Blind and Partially Sighted, this project represents a significant success. Rarely before has the topic of accessibility received such prominent attention in professional football in Austria. By wearing Braille on their chests, players and fans alike help raise awareness for the rights, culture, and daily lives of blind and partially sighted people.
The jerseys can already be pre-ordered, with delivery beginning in September. But their real value lies beyond sales: they have sparked conversations across Austria and beyond about how sport can actively include people with disabilities, not just in the stands but in the heart of the game itself.
With this initiative, SK Sturm Graz proves that tradition and inclusion are not opposites – they are a winning team. For the blind community in Austria and Europe, it is an encouraging sign: awareness and acceptance can be worn proudly, for all to see – and feel.