The road to Marrakesh was a long, winding, and tough one that took 4 years to travel and 26 more to pave. At first, asking WIPO (World Intellectual Property Organization) member states to work on a treaty on exceptions and limitations was seen as unnatural by most of them. They found it hard to understand why such a treaty was necessary, and they failed to understand that nothing in the proposed text would harm the international copyright regime. In the final stages of the negotiation, some wanted to see the treaty as an «incentive for publishers», while others humorously saw it as a «treaty to protect rights holders against persons with a print disability».